The New Wave of Storytelling for Weddings
In an older post I mentioned some new cameras were coming down the pike and how it would impact storytelling products and the visual arts captured at weddings. Well, the cameras are here and they are truly making a huge impact on the wedding photography and videography industries.
The best part of this new technology is that it is great for the consumer because it offers higher quality imagery, but also the ability for photographers and video artists to deliver creative new products in evey platfrom such as; the big screen, your home theater, in print, in books, on your mobile phone, Facebook and other social media networks, online, etc... So what is this new medium all about?
It seems that Fusion is the word it's been given by the videography industry and many photographers are using the term Digital Cinema. Canon has introduced new professional level cameras that can capture both extremely high resolution still photographs and full 35mm HD motion picture at the same time. What makes this different from traditional videography is that artists can pull from Canon's full line of interchangeable exotic lenses. These cameras also perform exquisitely in low light because many of Canon's high end lenses are designed to allow more light in. Nikon isn't too far behind with their latest system capturing 720p HD, but rest assured both will be on top of the movement moving forward.
Bottom line is video that looks more like the human eye sees the world and because the cameras are small in size, you get video clips from the angles that, until now, only the photographer could capture. The other unique experience is that you can blend the high resolution photographs and motion picture together to create what is being deamed as Fusion. The blend is more like a multi-media experience than a boring wedding video and the excitement surrounding this concept is growing emensly.
However, there are some things to consider. Many photographers don't have experience in motion picture. Many videgraphers have little to no experience with still photography. Some are excited about the concept, but many are not happy about this because there is a lot to learn on both sides of the fence. So, you can expect many to sell against it because they don't understand it. This represents a fundimental shift in both industries and for some change doesn't come easy.
Our studio has been lucky enough to have been working in HD cinema for years alongside still photography. So, for us, it is the day we have been longing for. However, at a recent International conference I gave a speach on the topic and out of 400 photographers and videographers in the room, only one raised their hands when I asked "how many are currently creating fusion for your clients". So, in theory, you would have to visit 400 photographers or videographers to find one that is proactive in the future of storytelling. This will indeed all change over the next few years as both industries see the light and realize that they are missing out on the creative process and couples start requesting new products.
Check out the production our team at Maring captured at Cipriani 42nd Street in Manhattan and you'll see the ideas behing this post come to life. Most of all keep your eyes out for endless creativity in wedding photography and video, and don't miss out on capturing your story for every platform to share with your family and your future family. It's a whole new wave of storytelling that you will most certainly want when all is said and done.




Jennifer Maring

