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Saturday
12Sep2009

The New Wave of Storytelling for Weddings

In an older post I mentioned some new cameras were coming down the pike and how it would impact storytelling products and the visual arts captured at weddings. Well, the cameras are here and they are truly making a huge impact on the wedding photography and videography industries.

The best part of this new technology is that it is great for the consumer because it offers higher quality imagery, but also the ability for photographers and video artists to deliver creative new products in evey platfrom such as; the big screen, your home theater, in print, in books, on your mobile phone, Facebook and other social media networks, online, etc... So what is this new medium all about?

It seems that Fusion is the word it's been given by the videography industry and many photographers are using the term Digital Cinema. Canon has introduced new professional level cameras that can capture both extremely high resolution still photographs and full 35mm HD motion picture at the same time. What makes this different from traditional videography is that artists can pull from Canon's full line of interchangeable exotic lenses. These cameras also perform exquisitely in low light because many of Canon's high end lenses are designed to allow more light in. Nikon isn't too far behind with their latest system capturing 720p HD, but rest assured both will be on top of the movement moving forward.

Bottom line is video that looks more like the human eye sees the world and because the cameras are small in size, you get video clips from the angles that, until now, only the photographer could capture. The other unique experience is that you can blend the high resolution photographs and motion picture together to create what is being deamed as Fusion. The blend is more like a multi-media experience than a boring wedding video and the excitement surrounding this concept is growing emensly.

However, there are some things to consider. Many photographers don't have experience in motion picture. Many videgraphers have little to no experience with still photography. Some are excited about the concept, but many are not happy about this because there is a lot to learn on both sides of the fence. So, you can expect many to sell against it because they don't understand it. This represents a fundimental shift in both industries and for some change doesn't come easy.

Our studio has been lucky enough to have been working in HD cinema for years alongside still photography. So, for us, it is the day we have been longing for. However, at a recent International conference I gave a speach on the topic and out of 400 photographers and videographers in the room, only one raised their hands when I asked "how many are currently creating fusion for your clients". So, in theory, you would have to visit 400 photographers or videographers to find one that is proactive in the future of storytelling. This will indeed all change over the next few years as both industries see the light and realize that they are missing out on the creative process and couples start requesting new products.

Check out the production our team at Maring captured at Cipriani 42nd Street in Manhattan and you'll see the ideas behing this post come to life. Most of all keep your eyes out for endless creativity in wedding photography and video, and don't miss out on capturing your story for every platform to share with your family and your future family. It's a whole new wave of storytelling that you will most certainly want when all is said and done.

Sunday
06Sep2009

The Moment on TBS

This weekend, I made an appearance on TBS Movie and a Makeover sharing a tips on wedding photography and "The Moment" during Danny and Michelle's Manhattan wedding. The moment is that pivotal part of the wedding day when the couple sees each other for the first time and it is always a magical experience to capture.

The timing couldn't have been better as I was just sitting down with a couple this week and creating their wedding timeline. The bride and her mom were all about the couple seeing each other for the first time prior to the ceremony. The groom however, was dead set against the idea until we talked a little about the subject.

I think many envision that moment of the bride coming down the aisle and how amazing that must be. And, it is! However, choosing to see each other for the first time in that scene doesn't really allow you the opportunity to enjoy it like you dream you will. Reality sometimes doesn't always live up to the fiction we dream in our minds. There is just so much going on around you in that moment that you don't get to appreciate it as much as when you do if you choose to see each other prior to the event.

So let's spell out each moment a little..

Seeing each other prior to the ceremony, you get time together... You get to look him/her up and down.  You get to embrace. You get to hold hands. You get to say the things you want to say. You get to wipe the tears from your eyes. You get to see each other for the first time AGAIN... coming down the aisle with a lot less nervous energy. And, best of all, you get to knock out all of your posed photographs so you can enjoy the rest of your day.

During the ceremony on the other hand, you simply walk down the aisle and get rushed into the ceremony simply because 99% of weddings start late. Either way though, you will be holding on for dear life not to cry, and this moment is still just as amazing.

So, consider making your MOMENT happen prior to the ceremony. It is the smartest plan you can make for your day and really makes all the difference in the way you enjoy that incredible time of your life experience.

Monday
17Aug2009

Toast to Friendship

A little pre-wedding toast starts the celebrations with a touch of love. Toasts at receptions are common etiquette, but a taking a moment before the event to say how you feel to your chosen bridesmaids can be a simple and emotional way to celebrate your friendships. I have seen and heard so many pre-wedding toasts, but a few times, it has really caught me as an important element. You can never get enough moments in life to say "thank you, and I love you" so, take a few minutes, break the ice, and celebrate friendship as the kickoff to your special celebration.

Tuesday
11Aug2009

The Unfortunate Truth

Most of you know that I am a wedding photographer, and I started Together In Style in an effort to share ideas and insight for couples trying to make sense of the endless amounts of information coming out of magazines, wedding related websites, etc... Today, as a bride, or engaged couple it can be overwhelming to look at the wedding industry as a whole because there is just so much information out there. The majority of the information is created by writers rather than professionals, and that is where TIS is different because it is based on real world experience, and interviews are simply editorial from the honest perspective of other professionals rather than advertorial which is unfortunately what drives so many publications and websites out there.

As a photography mentor, I receive calls and emails on a regular basis from photographers trying to figure out how to become successful in the industry, or often about techniques, etc... But in the past year the calls have gotten stranger and stranger. Just this week an obvious new photographer called and said "I just photographed my first wedding" with nervous excitement... But the next words out of their mouth was really disturbing.. "how do I get them off my camera and onto a disk?"

I understand that you have to start somewhere and I myself started with nothing more than a camera and a dream. But, I never went out and practiced on real weddings. It would shock most photographers and brides to be just how many phone calls myself and other experts receive in which, a so called "professional photographer", calls and doesn't know how to open an image in Photoshop, get photographs off of their digital camera, or have the first clue what they are doing.

For those that want to break into the wedding industry, please.. please... learn how to use your camera and tools first. Practice in situations that can be re-taken, on friends, or family members, and the like. Work with another pro at weddings before you take on the challenge of photographing one. This day is simply to precious for couples to be blindsided by learning the hard way about the importance of photography.

For engaged couples out there, the unfortunate truth is that the photography industry is dramatically over saturated with new photographers due to the excitement of digital photography as a medium. It took me nearly a decade, working everyday behind a camera, before I really knew inside and out how to use camera, lights, and lenses with confidence. And, truth be told, my work still doubles in quality every year. This is a field that even with a lifetime of experience, you never stop learning, and that is what makes it so great. I can appreciate not having a budget for a top professional photographer. But, it is important to be aware that there are a great deal of photographers out there right now that simply have no business photographing weddings.

Search with care and don't be afraid to ask any and every question that concerns you. I read a lot of "questions to ask" written in bridal publications. Most of which are ridiculous, and sadly, a joke among those in the know in our industry. Before you go to an interview with a photographer, think about what is most important to you and write it down. What is important to you personally is what should matter most. The truth is that you really need to follow your gut instinct, and if you are uncomfortable in any way, get through it by asking for the answer from whomever you are interviewing. Those that are confident will not only be understanding, but are usually passionate about educating and sharing information to help you rather than to sell you....

Thursday
06Aug2009

Custom Wedding Gobos Add a Touch of Personalization

Gobos control light by blocking, coloring, or diffusing some portion of the beam before it reaches the lens and ultimately the dance floor where it is projected. You can have custom gobos created just for your wedding and even have them personalized as well. Many lighting companies offer the service of custom created gobos and it is a simple and relatively inexpensive way to add an extra touch of personalization to your wedding experience.